Clothing For The Culture
Back in 2000 the two of us got together. Coming up in neighborhoods that were very similar, the two of us hit it off immediately. Whether it was throwing parties up in the smallest room in LA, kicking off major brands, or just hustling; we’ve always been one in the same. We grew up on one hand loving Nike, Adidas, Reebok – a love that would lead to two serious sneaker fetishes. On the other hand we grew up loving Billabong, Quicksilver, DC, Volcom, Element and other surf and skate brands.
The same year we met we started noticing a change in the LA culture. People began blending the two genres, rocking the sporty, but slim silhouettes of classic sneakers with skate and surf brand apparel. Additionally, the music came together as well. Suddenly it was cool to love both punk and hip-hop. People wearing Misfits tees were listening to not only “Last Caress” but also “The 10 Crack Commandments”. This movement gradually gave way to the thriving streetwear culture of LA, NY, Canada, Europe and Japan. Finally, there was clothing, art and lifestyle that spoke to us. A new culture was born.
Over the next few years a couple places really started to blow up. The Fairfax district seemed to kick things off for us. Union LA, Supreme, the first UNDFTD and The Hundreds became destination spots for this new culture. Artists like Futura, Shepard Fairey, Dizzisit and Banksy started painting the back drop. And brands started springing up that really catered to this lifestyle. With respect to these stores, the artists and the brands that have driven streetwear, Everyday Villains was launched to tell our story.
Everyday Villains blends LA life, pop culture, music and reality. We wanted to explore the darker elements of LA life, without promoting a negative view of our culture. It’s not all about violence, there’s a sense of humor there too. We try to push the lines of what is good, evil and humorous. You’ll find apparel that incorporates LA landmarks, hip hop lyrics, elements of pop culture, film and the reality of life.
Our clothes are not just for the hardcore kids out there fighting their way through the streets, it’s also for the Everyday People out there who live and die in this culture. Everyday Villains is for the kids bombing billboards, grinding rails, chasing after the limited dunks, spinning in the clubs or spinning in their parent’s basement, or just straight hustling trying to make something out of nothing. It’s also for the kids who grew up into adults but still love everything about this culture. Everyday Villains for Everyday People.
Peace,
The Two of Us
For More Information
www.everydayvillains.com
www.myspace.com/everydayvillains
